The challenge; build a brand from the ground up for a 35 billion dollar company during a global pandemic. I worked with the brand marketing team at RC to define systems, processes, guidelines, and tools to help establish and grow the brand. During this time we launched a sub brand—Glip—and made huge steps toward connecting with our audience in new and more modern ways.
Our first step towards designing for scale and improved performance is to create the tools we need for production — a design system, content library & templates. We also rebuilt internal processes from the ground up.
RingCentral’s reliance on found imagery made it difficult to differentiate and create trust. We worked with Cinco Design to create a strategy and repeatable process for working with top photographers and illustrators to build a stockpile of premium content.
Here is everywhere was RingCentral’s first ever global kick off with more than 7,000 employees in attendance. We helped align on a theme and created an identity and campaign to support it.
Identity and go to market for Glip—RingCentral's first freemium product.
RingCentral's all in one solution helps people balance their hetic (and mixed) home and work lives. We created a campaign that put a spotlight on how we help people handle it all at once.
Team
Thank you.